Basic HTML every marketer should know

Basic HTML every Marketer Should Know

HTML is short for hypertext markup language and it is the code that “tells” the web browser how to display information. HTML is made up of tags, each with an open bracket (</…>). Between those brackets, you use different words or letters to help the browser determine what to render.

Below are a few basic things about HTML a marketer should know

Headings

For the search engine optimization point of view, headings are something that tells the search engine as to what your website is all about. Headings also help viewers to scan the page content quickly and easily, headings keep your page structured. The search engine considers headings in the order of H1 to H6. Therefore, your primary keywords should be included in your H1 and the secondary keywords in the lower headings.

<h1>Headlines Include Important keywords</h1>

<h2>Headlines include slightly less important keywords</h2>

HTML styling

By now we have understood that HTML coding requires an open tag < > and a close tag </> to wrap up the text. For example, if your writing the header as Webdefy is a creative web designing company you have to write it as <h1>Webdefy is a creative web designing company </h1>. Using bold is a great way to emphasize the text and draw the attention of the viewers to the key points so you can make the above-mentioned sentence bold by writing the code as <b>Webdefy is a creative web designing company</b>.  Use italics to emphasize quotes or to stress on words, italics can be written in a similar way with <i> and </i> as opening and closing tags.

Underlining and Paragraph

Underlining is traditionally used to reference and cite books and articles. You can write the code opening and closing code for this as <u> and </u>. Use paragraph tag wherever you want to create a new paragraph. Paragraphs are a great way to make the text more organized and appealing. Paragraphs not only indicate different thought but also create a hierarchy, which helps the readers to read the text easily.

Images

Everyone likes to place images on their website, but images don’t always fit perfectly in allocated spaces. There are tags that can help you to resize the images but editing the images before uploading is always a good practice. Don’t upload files with high resolution, the most commonly used size that works well for almost all websites is 150KB. The search engine cannot read images so use keyword rich file names, add alternative text and captions it always helps the image to be found easily when a search is conducted on the search engine. You can include image using the code <img scr=”url” alt=”some_text”>

Line breaks and Hyperlinks

Line breaks (<br>) are an exception to the general HTML rule of wrapping text with an open and close tag, essentially because it pertains to formatting your content rather than styling text. Line breaks are useful when you want to add spaces between the paragraphs and images. The ability to hyperlink text is an extremely useful feature that allows your text to remain clean and simple. If you want to hyperlink you should write code as <a href=”url”>Link text</a>.

There is a big misconception that learning how to code is just for people who are looking forward to a career in programming. By learning code as a marketer you can know the functioning of the company’s website, you can do the SEO for the websites well. You can also build a good repot with the development team in your office.