Most of us might have thought slogans are just an advertising ploy. But slogans are not just that, they are a vital part of marketing. When it comes to promoting the business and engaging the customers slogans have proven to play a vital part. For more than 100 years now, companies have been using slogans as a means to make an identity for their brands. This blog talks about the best slogans and their impact.When done well, the slogan can become a company’s identity. Make your slogan simple, catchy and memorable; Make sure it conveys the message about your brand to your potential customers.
Here a few best slogan that will never be forgotten-
Apple “Think Different”
The success of ‘Think Different’ campaign can be attributed to the slogan which positioned Apple as an innovative brand in the minds of people.This is one of the best slogans to be composed. The other reason for the success of the campaign was the re-entry of Steve Jobs. Both the usage of this slogan in the campaign and re-entry of Jobs brought back the “Counter Culture” aura of earlier days of Apple.
Nike “Just Do It”’
The idea of “Just Do It” campaign was to make Nike sneakers as a fashion statement among the people. Nike encouraged customers to go for sneakers, they attracted the customers by making athletic celebrities endorse the brand. Thus, people were encouraged to get a sneaker and get the feeling of being an athlete.
Visa “It’s everywhere you want to be”
Just like the catchy movie titles “fast and furious”, Visa has come up with a catchy slogan “it’s everywhere you want to be” emphasising that the Visa cards are accepted by a lot of merchants than its competitors. It also conveys the message which says multiple options are available under the brand umbrella of visa including mobile and electronic payments.
M&M’s “Melts in your mouth, Not in your hands”
This campaign was launched during the World War II; hence, it gained more popularity among the US army. This gained popularity because the slogan communicated a special quality of the candy that everyone liked – that is, it melts in your mouth and not in your hands. The slogan was effective in conveying the quality that differentiated the brand from its competitors.
L’oreal Paris “Because You’re Worth It”
This slogan was written in 1973 when a social revolutions and feminism was in full swing. The slogan exactly reflects a woman’s thought. It is about her self-confidence, her decision, her style. Every woman likes it when she is given the attention she deserves and will consider herself to be worth it. This slogan embraces this tension of wanting to be cherished and that’s what makes it a massive hit.
Lay’s: “Betcha Can’t eat just one”
“Betcha Can’t eat just one” is the most famous slogan of Lay’s. The slogan tells or rather challenges the audience to see if they can eat just one after tasting the potato chips. The slogan that conveyed this challenge or rather the amazing taste of the product was a massive hit among the target audience. It was a catchy delicious challenge that customers took up.
McDonald’s “I’m Loving It”
This slogan cleverly uses a continuous verb emphasising that customers don’t just love it they are loving it. The slogan sounds active, lively and catchy, which was the reason for the popularity of this slogan among the young crowd. This slogan connected the food and the emotion and was effective in popularising the fast food chain.
De Beers “A Diamond is Forever”
This slogan was a value addition to the external emotional values surrounding diamonds. The slogan perfectly captured the sentiment De Beers wanted to convey- “De Beers diamond is eternal just like your relationships”. Through this, the brand gained an emotional connect with its target audience.
Kit Kat “Have a Break, Have a Kit Kat”
This slogan reinforces KitKat’s ownership of key snacking occasions. It offers customers a reason to buy the snack. Through this slogan, the snack brand emphasises to take a break when you’re busy and stressed out and get re-energized through a KitKat bar. This concept saw a wide acceptance among the audience. And this is one of the best slogans that will be remembered for long.
The slogan is a small and simple phrase that conveys what a brand promises to deliver. Once the slogan is registered in the minds of the customers, the brand will gain huge credibility. Slogans have the power to make a brand immortal and be remembered always.