Content gives your business a voice. It is the heart of communication to get your brand messages right and clear to the target audience. Web written content is the major element of search engine optimization. All web content follows a strategy that fulfils more than one goals, this includes readability, engaging the target audience, call to actions, etc., including search engine crawling and ranking on SERP (search engine results page).
- Content without a strategy might deliver ineffective results
- H1 tags are page titles that are primarily indexed in SERPs
- Readability improves search engine crawling and ranking
- Search engine optimized content is integral to digital marketing