Building a brand is not just about logo design for your company. The anatomy of a well styled brand includes suitable consideration of brand illustrations, icons and devices, patterns, color palettes, photography and suitable type faces in every marketing communication which add depth, texture and personality.
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The Anatomy of a Well-Styled Brand
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Brand Logo
Logo is the face of your brand and gives you brand identity. It has to be instantly recognizable and distinctive from other brands. It can either be full of symbolism or include words to describe the name and meaning of brand. For instance, Google’s logo has is a word-mark, whereas Apple’s logo is symbolic.
Color Palette
Choose a range of comprehensive colors that will support your brand. Sometimes brand kit designing involves choosing colors based on the feeling and meaning they evoke. The colors can be complementary, analogous, triadic or shades of same colors, depending on the harmony of design you want to achieve.
Typefaces
Choose a range of typefaces for body copy, headings, subheadings, links and every other text elements wherever you use. You can also get even more detailed by standardizing text sizes and format style. Get a little more creative by designing your own typography if you wish so. Some brands avoid using serif fonts.
Illustrations
Illustrations are graphic elements that add interest and personality to your brand. It could be devices, icons or doodles which add visual texture to all of your creatives. Illustrations usually reinforce the appeal of your brand kit designs. For instance, you could usesame icons style for social links.
Patterns
If you notice a powerful brand, they give importance to subtle things like patterns. It could simply be a line or dot that’s arranged in appealing fashion. Get a little more comprehensive by repeating shapes! Patterns add a sense of flair to the design harmony on your website, packaging and business cards.
Photography
You can use stock images if you wish, but it’s great if you could get more authentic by using your own images that have a mix of your brand’s color palette. More and more brands are taking an extra effort to ensure that the images that they use are in consistent with each other on all brand elements.
Let your Brand resonate in People’s Mind
2 Golden Rules for Effective Brand Kit Designing
Stay Consistent in your Design
Consistency in brand kit design is more than maintaining harmony in color palette. It’s also about finding balance between different design elements and the message you want to convey. For example, when you see a blue color underlined text, you will know that it’s a URL. Similarly, from little things like this to significant other, ensuring consistency is expected to effectively design a brand kit.
Stay True to your Brand Message
Build a good reputation of your business by staying true to your brand message. Ask yourself if the brand kit design is relevant to your marketing communications – the message you want to convey to your customers. Staying true to your brand message will not only position your brand in a right way in the mind of your target audience, it also gives your business an authentic identity.
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